Discipline, by design.

WILCO

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What is WILCO

WILCO is a discipline-focused wellness platform optimized to help you get the most out of your day - and life.

Rooted in consistency, backed by science and inspired by those who serve — WILCO is the tool poised to help you commit.

WILCO

How it works

Understand WHY.
Learn HOW.
Commit to WHEN.
Go DO.

01

Origin

The story behind WILCO. Why it exists. What we believe.

Understanding your why
Foundational core of discipline, belief, evidence, action, and consistency
The power of agency and embodying a growth mindset
Daily habits compound over time
If not now, then when?

02

Intel

Your guide to the evidence-based protocols. Signal vs Noise. Industry leading experts.

Daily Brief — 200+ rotating tips with cited sources
Signal — the proven benefits and natural progressions associated with each protocol
Noise — myths and things to avoid
Recon — intelligence on topics ranging from hydration and nutrition to mental fitness and overcoming fears
Voices — a curated list of subject matter experts with links and podcasts

03

Plan

Build your schedule. Stack the habits. Track the work.

Roger — tell it your goals, it builds your plan
Use pre-built templates, a quarterly focus or manual scheduling to hone your roadmap
Plan one day, week or quarter at a time
View your day, month and year at a glance
Sync to your calendar, PDF, and print any timeframe

04

Go

Curated gear meets adventure and lifestyle. Everything you need.

Industry leading equipment and gear organized by category to help you get started and keep going
Explore a wide-ranging list of activities, races and adventures available to any willing challenger
Browse proven lifestyle brands and essentials that share the WILCO ethos
Check out Today's pick, the Founder's Stack and more

05

You

Your profile. Your gear stack. Your adventures.

Your stack, adventures, and missions saved with dates and notes
Your Why - plainly stated - always there to keep the main thing the main thing
Visual reminder of your life in weeks
Profile settings and preferences

WILCO gives back.

20% of net profit goes directly to two foundations serving those who served.

Travis Mills FoundationVETS

Tap to visit and donate directly.

If not now, when?

WILCO

Get Started

Discipline, by design.

Understand WHY.Learn HOW.Commit to WHEN.Go DO.

Origin

Origin

Origin

Intel

Intel

Intel

Plan

Plan

Plan

Go

Go

Go

You

You

You

If not now, when?

Understand WHY.
Learn HOW.
Commit to WHEN.
Go DO.