The gear WILCO actually recommends, shelf by shelf. Everything here is free to browse in the app — no account, no paywall. Links marked below are affiliate links; see the disclosure for what that means.
Open WILCONot a sponsored list — the things actually in daily use.
Sunrise alarm a game changer for starting the day on time without hitting snooze.
Hydrate upon waking. Follow the Galpin equation - drink half your bodyweight in ounces daily, more on training days. Add a pinch of salt for simple electrolyte boost.
Daily greens. Comprehensive nutrition in one scoop.
Omega-3s. Anti-inflammatory, heart and brain health.
Bone density, immune function, mood. Most adults are deficient.
Plant-based protein with greens. Chocolate. Post-workout or smoothie.
5-10g daily. Strength, recovery, and brain health. Use code WILCO for 10% off.
Medical-grade recovery, strain, and sleep tracking.
Performance apparel. Gym to street.
Race and long-run shoe. Carbon plate, ZoomX foam.
Secure fit, active noise cancellation, spatial audio.
GPS watch. Maps, music, training load, pulse ox.
No-bounce waistband for phone, keys, fuel.
Audiobooks and podcasts. Listen while you train.
Ken Rideout. Discipline, growth, doing hard things.
Andrew Huberman. The science of optimizing your body and brain — from the most trusted voice in protocols.
Mid-tier cold plunge. Wood barrel style.
Yerba mate energy. Clean, sustained focus.
Curated outdoor and lifestyle goods.
Premium trail navigation. Offline maps, wrong-turn alerts.
The ultimate midday snack. High in protein. Tastes good.
Inflatable SUP. Carbon rail, backpack carry.
Christian McCaffrey's cross-trainer. TPU mid-foot plate, cushioned EVA midsole, multi-directional rubber outsole. Built for heavy lifts and lateral agility.
Built for the gym. Shoe compartment, wet pocket.
Slim RFID-blocking wallet. Aluminum, minimalist.
Heavy handles for upper body and cardio.
Adjustable dumbbells. 5-52.5 lbs per hand.
Basement joist-mounted. Pull-ups, chin-ups, hanging.
Basic foam roller. Myofascial release, daily maintenance.
Outdoor barrel sauna. Wood-fired.
Sparkling electrolyte water. Post-sauna rehydration.
Crosses blood-brain barrier. Sleep depth and cognitive function. Use code WILCO for 10% off.
Smart mattress cover. Temperature regulation, sleep tracking.
Real fan-based white noise. Adjustable tone and volume.
The most evidence-backed supplement. 5-10g daily for strength, recovery, and brain health. Use code WILCO for 10% off.
Clean whey isolate. 30-50g post-workout to hit daily protein targets. Use code WILCO for 10% off.
Plant-based protein with greens. Solid alternative for dairy-free athletes.
No screws, fits standard door frames. Pull-ups, chin-ups, hanging.
Stackable bands up to 96 lbs. Travel-friendly strength training.
Adjustable resistance. Grip strength correlates with longevity.
Core stability and strength. Simple, brutal, effective.
Dead bounce. Full-body conditioning and stress relief.
Choose weight based on training level — start lighter (24-35 lb) and progress up. 45 lb is a solid intermediate-to-advanced standard.
Bodyweight training anywhere. Hundreds of exercises, one anchor point.
Built for the gym. Shoe compartment, wet pocket, heavy-duty zippers.
Foldable, 7 back positions. Solid mid-range home gym bench.
Ceiling or wall mount. Commercial grade. Built to last decades.
1,000 lb capacity. Zero gap. The benchmark for home gym benches.
10-90 lbs per hand. Replaces 17 pairs of dumbbells.
Race and long-run shoe. Carbon plate, ZoomX foam.
Trail running shoe. Vibram outsole, max grip.
Cushioned, moisture-wicking, blister-free.
No-bounce waistband for phone, keys, fuel.
Hydration vest for long runs and ultras.
Handheld bottle with storage. Quick access hydration.
Anti-chafe balm. All-natural, long-lasting.
Nipple protection for long runs. Invisible, waterproof.
Secure fit, active noise cancellation, spatial audio.
Bone conduction. Open-ear awareness for road safety.
Mid-tier GPS watch. AMOLED, training readiness, maps.
Premium GPS multisport watch. AMOLED touchscreen, full color maps, training readiness, multi-band GNSS.
Treadmill with 40% incline. iFit integrated.
Electrolytes. Sodium, potassium, magnesium. No sugar.
Electrolyte chews for mid-run. Easy to carry and dose.
Standard and caffeinated. Hydrogel technology for easy absorption.
Recovery, strain, and sleep tracking. Choose between standard and medical grade.
Aduro Sport. Adjustable weight, breathable mesh.
5.11 TacTec. Plate carrier style, durable, MOLLE compatible.
Purpose-built rucking pack. Padded hip belt, plate pocket.
GoRuck. Steel or cast iron, fits Rucker and GR1.
GoRuck. Adjustable filler bags, handles everywhere.
WOD Nation. Ball bearings, adjustable length, fast spin.
Redify 1LB. Heavy handles for upper body and cardio.
Crossrope Get Strong. Interchangeable weighted ropes.
Ergonomic hand weights for walking, running, shadow boxing.
Yes4All 20 lb. Dead bounce, full-body conditioning.
Dynamax. Soft shell, wall balls, partner throws.
POWER GUIDANCE. Heavy poly dacron, anchor included.
Rogue Foam. Safe landing surface, multiple heights.
Rogue Dog Sled 1.2. Push, pull, drag. Compact footprint.
GHB Pro. Footwork, speed, coordination drills.
Suspension trainer. Bodyweight training anywhere.
Indoor cycling with live and on-demand classes.
Heads-up display with real-time swim metrics.
Balance board with roller. Surf training, core stability.
Fingerboard for climbing grip strength training.
TITLE Boxing Big Bang. 100 lb, durable synthetic leather.
Hayabusa T3. Dual-X closure, wrist support, quality leather.
AIXPI. Adjustable resistance. Grip correlates with longevity.
FitBeast Forearm Strengthener. Builds grip and forearm endurance.
Christian McCaffrey's cross-trainer. TPU mid-foot plate, cushioned EVA midsole, multi-directional rubber outsole. Built for heavy lifts and lateral agility.
Manduka PRO. Dense, lifetime guarantee, non-slip.
Lululemon Reversible Mat 5mm. Polyurethane top, rubber base.
Manduka Cork Blocks. Dense cork, sustainable, firm support.
Manduka Align Yoga Strap. Cotton, D-ring buckle.
Hugger Mugger Standard Bolster. Restorative poses, meditation.
ToeSox Bellarina. Five-toe design, full grip, barre and Pilates.
ProBody Pilates Ring. Inner/outer thigh, arms, core.
BetterMe. Mat, ring, bands, ball — starter bundle.
TriggerPoint GRID. Multi-density, compact, travel-friendly.
Rogue Lacrosse Ball. Deep tissue, trigger points.
TriggerPoint MobiPoint. Spine-friendly double ball.
Psoas release tool. Hip flexor, lower back, deep tissue.
OPTP Stretch Out Strap. Multiple loops, guided stretching.
BOSU Original Balance Trainer. Balance, core, rehab.
Te-Rich Fabric Booty Bands. Glute activation, warm-ups.
Wrist and ankle weights. Stylish, 1 lb each.
Theragun PRO. Percussive therapy, deep muscle treatment.
Premium outdoor barrel sauna. Wood-fired or electric.
FreshWater Salt System. Low-maintenance, energy-efficient hot tub.
Western Red Cedar, handcrafted in Ohio. Hot and cold hose hookups — rinse post-sauna, or run cold only as a space-saving plunge alternative.
Protects head from extreme heat. Finnish tradition.
Bamboo handle, aluminum insert. Löyly ritual.
Essential oil concentrates for sauna steam.
15-minute timer. Tracks session length visually.
Lined 7-inch short. Quick-dry, comfortable for heat sessions.
Japanese-style waffle weave. Light, absorbent, quick-dry.
Recovery slides. OOfoam absorbs impact, reduces stress on feet.
Sparkling electrolyte water. Post-sauna rehydration.
Premium cold plunge. Chiller unit, filtration, WiFi-enabled.
Mid-tier. Wood barrel style, chiller optional.
Budget cold plunge. Insulated barrel, no chiller needed with ice.
Water conditioner. Keeps plunge water clean between changes.
Changing robe. Warm up post-plunge, outdoor changing.
Sam Harris. Meditation, mindfulness, philosophy lectures.
Free meditation timer and library. 200k+ guided sessions.
Guided breathwork sessions. Stress, sleep, focus protocols.
Premium journal. Dotted pages, numbered, table of contents.
Guided gratitude journal. Morning and evening prompts.
Full-grain leather, brass discs, refillable for life. Dot grid pages. Lays flat. The journal that ages with you.
James Clear. Daily habit-building prompts based on the bestselling book. One page per day to reinforce consistency.
10,000 lux light therapy. Morning light when sun is not available.
Physical app blocker. Tap brick to phone to block distracting apps.
Minimalist phone. Calls, texts, maps. No social media, no doom-scrolling.
Inflatable paddle board. Carbon rail, backpack carry.
Open water safety float. Dry bag storage, high visibility.
Hiking boots. Vibram outsole, waterproof, trail-to-town.
Hydration pack. 3L reservoir, helmet carry, vented back.
Road bike. Carbon frame, IsoSpeed, endurance geometry.
Mountain bike. Full suspension, trail geometry, SWAT storage.
All-around hybrid bike. Flat bar, disc brakes, commuter-ready.
E-bike. Belt drive, integrated battery, commuter style.
Beginner slackline. 50ft, ratchet tensioner, tree protectors.
Regulation size, portable, quick setup.
Two paddles, pickleballs, carry bag.
Action camera. 5.3K video, HyperSmooth, waterproof.
Laser rangefinder. Slope compensation, BITE magnetic mount.
Smart ski helmet. MIPS protection, integrated audio, Bluetooth.
Backcountry two-way radio. Group communication, weather channels.
Avalanche beacon. Digital triple antenna, fast search.
12th gen. Glare-free, waterproof, weeks of battery.
Industry-leading noise cancellation. 30-hour battery.
David Goggins. Mental toughness, accountability, pushing limits.
Ken Rideout. Discipline, growth, doing hard things.
Peter Attia. Longevity science, exercise, nutrition, sleep, emotional health.
Jocko Willink. Leadership principles from the battlefield.
James Clear. Small changes, remarkable results. The habit-stacking bible.
Ryan Holiday. 366 meditations on parenting, patience, leadership.
Alfred Lansing. Shackleton Antarctic expedition. True grit.
Sahil Bloom. Time, social, mental, physical, financial wealth.
Phil Knight. Nike origin story. Entrepreneurship, persistence.
James Nestor. The science of breathing. Nasal breathing, CO2 tolerance.
Matthew McConaughey. Life lessons, adventures, philosophy.
Steve Magness. Real toughness over false bravado. The science of resilience.
Andrew Huberman. An operating manual for the human body. Science-backed daily protocols for sleep, focus, training and recovery.
Robert Greene. Mastery of craft and transcendence. Pre-order — Nov 2026.
Audiobooks and podcasts. Listen while you train.
Learn from world-class experts. Video lessons across every domain.
University courses online. Certificates, degrees, professional development.
Language learning. Gamified, daily streaks, dozens of languages.
Math, science, CS. Interactive problem-solving courses.
Spaced repetition flashcards. Memorize anything efficiently.
Highlight sync and review. Kindle, articles, podcasts — all in one.
Direct-from-author newsletters. Curate your own reading feed.
Full protocols, AMA episodes, exclusive content.
Free talks from experts worldwide. Ideas worth spreading.
Support independent bookstores. Full catalog, fast shipping.
Free library ebooks and audiobooks via your library card.
Find books at libraries worldwide. Free access to knowledge.
Classic card game. Simple rules, competitive chaos.
Speed word game. No board needed, portable.
Mystery board game. Deduction, strategy, classic.
Head-to-head strategy. Call your shots, sink the fleet.
The original strategy game. Timeless, deep, no batteries required.
Dice game. Luck and strategy, all ages.
Number sequencing card game. Simple, addictive, family-friendly.
Team word game. Clue-giving, deduction, party favorite.
Spectrum guessing game. How well do you know your people?
Resource trading and building. Gateway to modern board games.
Drawing telephone game. Hilarious miscommunication guaranteed.
Adult party game. Caption memes, judge laughs.
Family-friendly version. Same format, clean content.
Music guessing game. Timeline your music knowledge by era.
Conversation card deck. Deepens relationships through questions.
Conversation starter cards. Dinner parties, road trips, family meals.
Competitive roundnet. Portable, intense, addictive.
Regulation cornhole boards. Backyard tournament ready.
Flying disc game. Slam, deflect, instant win.
Frisbee target game. Poles, cans, backyard classic.
Bocce ball set. Lawn, beach, park — timeless.
Backyard putting game. Golf meets beer pong.
Smokeless fire pit. Stainless steel, portable, clean burn.
Wood or gas fired. 800°F, restaurant-quality pizza at home.
Tabletop raclette. Melt cheese, grill meat, communal cooking.
Instant film camera. Capture moments physically.
Restaurant reservations. Plan the gathering, book the table.
Find volunteer opportunities by cause and location.
Veterans disaster response. Serve with purpose post-military.
Give blood. One donation can save three lives.
Sober active community. Athletic challenge for addiction recovery.
Smart mattress cover. Temperature regulation, sleep tracking, dual zones.
Cooling pillow designed for Pod integration.
Adjustable fill. Memory foam and microfiber blend.
Temperature regulating, moisture-wicking, incredibly soft.
Weighted blanket. 15-25 lbs, reduces anxiety, improves sleep.
Crosses blood-brain barrier. Sleep depth and cognitive function. Use code WILCO for 10% off.
Calming, gentle on gut. Muscle relaxation and sleep onset. Use code WILCO for 10% off.
50mg. Sleep onset and depth. Found naturally in chamomile. Use code WILCO for 10% off.
Calming without sedation. Pairs with magnesium for sleep. Use code WILCO for 10% off.
Caffeine-free herbal blend. Evening wind-down ritual.
2,400mg EPA+DHA per serving. Liquid form for better absorption. Third-party tested.
Sunrise alarm, sound machine, wind-down routines.
Real fan-based white noise. Adjustable tone and volume.
Mouth tape for nasal breathing during sleep. Game changer.
Red and near-infrared. Recovery, skin, circadian rhythm support.
Evening blue light blocking glasses. Protects melatonin production.
The brands behind the habits.
Performance apparel that transitions from gym to street.
Technical athletic wear. Yoga, running, training, everyday.
Training shorts and gear. Minimalist, durable, functional.
Premium men's activewear. GoldFusion anti-odor technology.
CrossFit and training footwear and apparel. No gimmicks.
Swiss performance running shoes and apparel. CloudTec cushioning.
Curated outdoor and lifestyle goods. Adventure-ready style.
Premium basics. Drop-cut tees, joggers, everyday essentials.
Athletic footwear and apparel. Innovation across every sport.
Athletic fit dress shirts and pants for athletic builds.
West coast prep. Casual lifestyle apparel, golf, beach.
Outdoor apparel and gear. Environmental mission, lifetime guarantee.
Insulated drinkware and coolers. Indestructible, keeps temp all day.
Insulated water bottles. TempShield, wide mouth, everyday carry.
Modern travel and gym bags. Clean design, smart organization.
Slim RFID-blocking wallet. Aluminum or titanium, minimalist.
Rugged wallets. American-made, metal and leather, bottle opener.
Premium folding knives. American-made, lifetime sharpening.
Multi-tools. 25-year warranty, dozens of tools in your pocket.
Pressurized ink pen. Writes anywhere — upside down, wet, extreme temps.
EDC flashlight. 1300 lumens, magnetic tail, USB-C rechargeable.
No-slip, no-bounce running sunglasses. Affordable, fun colors.
Performance sunglasses. Ultra-light, no-slip, sport and lifestyle.
Classic eyewear. Wayfarer, Aviator — timeless style.
Tough digital watches. Shock resistant, water resistant, reliable.
Swiss mechanical field watch. 38mm, hand-wound, NATO strap.
Swiss dive watch. In-house movement, 200m water resistance.
Luxury smart-home vacation rentals. Tesla in the garage, sauna in the backyard.
Unique outdoor stays. Tents, treehouses, cabins, glamping.
Cheap flight alerts. Mistake fares, flash sales, deal tracking.
Travel insurance for active travelers. Adventure sports covered.
eSIM for international travel. Data in 200+ countries, no roaming.
Satellite internet anywhere. Portable, global coverage.
Modern luggage. Built-in charger, hardshell, lifetime warranty.
Camera and travel bags. Modular, innovative, sustainably made.
Travel backpacks. Carry-on size, maximum organization.
Technical backpacks. Hiking, travel, everyday. Lifetime guarantee.
Outdoor gear with a mission. Colorful, sustainable, adventure-ready.
Outdoor retail co-op. Gear, apparel, classes, rentals.
Full-service sporting goods retailer. Gear, apparel, footwear, and equipment for every sport and activity.
Pushpin travel maps. Mark where you've been, plan where you're going. Wall-worthy craftsmanship.
Premium men's skincare. Simple routines, clean ingredients.
Longevity-focused skincare. OS-01 peptide targets cellular aging.
Personalized skincare regimen. Quiz-based, dermatologist-formulated.
Retro-inspired sunscreen. SPF protection that smells like the 80s.
Natural bar soap. Cold-processed, no harsh chemicals.
Large-format grooming products. Soap, deodorant, body wash.
Single-blade safety razors. Simple, effective, less waste.
Whole-body deodorant. Works everywhere, clinically proven 72-hour.
Clean fragrance. Sustainable, vegan, gender-neutral scents.
Hydroxyapatite toothpaste. Remineralizing, fluoride-free alternative.
The foundation. Meat, fish, eggs, vegetables, fruit, nuts. If it has one ingredient, it's food.
Intelligent countertop water filtration. Filters 80+ contaminants including PFAS, lead, and microplastics. Preserves natural minerals.
Veteran-owned. Strong coffee for strong people.
Coffee alternative. Mushroom-based focus without the crash.
Yerba mate energy. Clean, sustained focus.
Clean energy drink. Just bring it.
Caffeine + L-theanine + B vitamins in a sugar-free gum. Clean energy and focus without the crash — pocket-sized, fast-acting, jitter-free.
The ultimate midday snack. High in protein. Tastes good.
Food-first endurance fuel. 40g of fast carbs for long efforts.
Grass-fed beef sticks. Clean protein, portable, no junk.
Animal-based bars and snacks. Whole30 approved, nose-to-tail.
Wild-harvested venison. Lean, sustainable, nutrient-dense.
Greens powder. Comprehensive daily nutrition in one scoop.
NSF-certified supplements. Protein, creatine, sleep, recovery. Use code WILCO for 10% off.
Comprehensive twice-yearly blood testing. 100+ biomarkers tracked.
Athletic-focused blood biomarkers and personalized recommendations.
Continuous glucose monitoring for metabolic health optimization.
At-home health tests. Hormones, food sensitivity, metabolism.
Races, challenges and expeditions worth training for.
Obstacle course racing. Sprint, Super, Beast, Ultra Beast distances.
Team-based obstacle course. Mud, water, electricity, grit.
Indoor fitness race. 8 stations, 8 runs. The fitness decathlon.
Spartan indoor fitness challenge. 10 zones, measurable performance.
Obstacle course with unique obstacles. 5-7 mile courses.
Rucking events. Light, Tough, Heavy. Military-inspired endurance.
Annual world championship for obstacle course racing athletes.
13.1 miles. The gateway endurance distance.
26.2 miles. The classic endurance benchmark.
Off-road running. Technical terrain, elevation, nature.
50K, 50 mile, 100K, 100 mile. Beyond the marathon.
Last person standing format. 4.167 miles every hour until one remains.
The original backyard ultra. Lazarus Lake's invitation-only event.
750m swim, 20K bike, 5K run. Entry-level triathlon.
1.5K swim, 40K bike, 10K run. Standard distance.
1.2 mile swim, 56 mile bike, 13.1 mile run.
2.4 mile swim, 112 mile bike, 26.2 mile run. The ultimate.
Off-road triathlon. Trail run, mountain bike, open water swim.
Annual worldwide CrossFit competition. Test your fitness.
1 mile run, 100 pull-ups, 200 push-ups, 300 squats, 1 mile run. Weighted vest optional.
Mental toughness challenge. Two workouts, diet, water, reading, progress photo — daily for 75 days.
Modified version. One workout, flexible diet, water, reading — 75 days.
30-day elimination diet. Reset your relationship with food.
Multi-day hiking adventure. Self-supported, checkpoints, wilderness.
Overnight running relay. 12-person teams, 200 miles, vans.
Multi-day expedition race. Teams of four, multiple disciplines.
6-day ultramarathon through the Sahara Desert. Self-supported.
4 miles every 4 hours for 48 hours. David Goggins challenge.
Unsanctioned relay race. LA to Las Vegas. No rules, no prizes.
North Rim to South Rim. 24 miles, 5,800 ft descent, 4,400 ft ascent.
Ancient pilgrimage across Spain. 500 miles, 30-35 days walking.
Africa highest peak. 19,341 ft. 5-9 day guided trek.
Section or thru-hike. 2,190 miles, Georgia to Maine.
211 miles through the Sierra Nevada. Yosemite to Mt. Whitney.
110 miles around Mont Blanc through France, Italy, Switzerland.
2,650 miles. Mexico to Canada through California, Oregon, Washington.
Passes that open the outdoors for a year at a time.
Access every national park for one year. $80.
Unlimited skiing and riding at 40+ resorts worldwide.
Access to 50+ iconic mountains globally.
Two days at 25 premier destinations.
Premium trail navigation app — offline maps, wrong-turn alerts, 3D maps, and detailed trail guides.
Official booking site for federal lands — campgrounds, permits, and lottery entries for popular parks like Yosemite Half Dome and Mt. Whitney.
Everything on this page is free in the app. WILCO also has a premium tier — the long planning horizons, the full Intel library, and a coach that reads the same evidence. See what is included.